Content
Social marketing can be a tiresome business. One can sometimes feel it’s a largely futile exercise, akin to standing in a frenzied crowd where everyone is jumping up and down simultaneously, yelling, “Look at me! Choose me! Like me!” And how does a ‘like’ convert to a sale anyway? The worst thing about social marketing […]
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If you can survive the high days and holidays, you can survive anything. And it’s early January, so you did it. Think about it. December was the end of a long year. You were tired. There were family politics to contend with, dinner table logistics, cheeky kids, rude shop assistants, bad service. Something. Somebody. The […]
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There’s no denying it: The festive season is upon us in full force. In fact, the retail industry was so kind as to start motivating us for Christmas shopping as early as the beginning of October. (And first prize to the person who actually starts buying gifts then and does not leave it for the […]
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Don’t know about you, but this last bit of this year (just like the year before) is running away from us at breakneck speed. We have so much that we still want to achieve this year and December is already winking at us. We’re not even going to mention Christmas carols blaring in the shops… During […]
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Newsletters – not simply a nice-to-have, but a goal-driven, people-focused tool Internal newsletters are a great tool for companies to inform their staff about happenings in their industry, as well as company strategy and culture. Newsletters should not simply be a collection of available information for the month – good planning, aligned with your company’s […]
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It’s interesting how formal written documents often are. It’s as if organisations think they will only be taken seriously if they use highfalutin and complicated language. Highfalutin <informal language>: pompous, pretentious, trying to impress Most people don’t do it when they speak. Probably because they notice the frown on the forehead or the glazed look […]
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Consider adding an original twist to your emails to make reading and sending them a bit more fun. We all like something different!
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The most significant way of creating and maintaining profitable relationships with your audience and your brand’s various stakeholders is through effective communication.
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