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produced from Lemonade Hub’s think tank.

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It’s all new – so let’s connect

It’s a world that's low on touch and big on physical distance.  It’s a world full of information– some accurate,...

Outsmarting corporate pirates – top 5 business techniques that play fair

Operating in the business world is often likened to swimming through shark-infested waters. Predators and pirates abound. Troves of lucrative...

How to cultivate a sense of curiosity – and why we should

As we head into a new year, the Lemonade Hub team has set itself a collective intention for 2019 –...

The courage to rest and play

In many, in fact, in most societies those who work hard are lauded and looked up to. Perseverance, passion and...

Quality time: a concept due for a reboot (like us)

Quality time. It’s a term much bandied about and one that’s often misinterpreted. All with noble intent, of course. For...

Fifteen years of business: What we’ve learned

This year, Lemonade Hub commemorates 15 years as a communication, branding and training consulting agency. There’s no denying that 1,5...

This Women’s Day, let’s lean in, reach left and embrace right

Let’s accept something about ourselves and others: Each and every one of us has been conditioned to accept a certain...

How to lead and why we should all know how to

The advent of global digitisation means we often don’t work in the same office space, building or even city as...

Do you have a thinking partner? Do you need one?

We all get into situations where we struggle to see the wood for the trees. We don’t have a clear...

Are you fluent in the right languages?

In this fascinating article, American college student Timothy Doner explains why (and how) he set about learning 20 different tongues...

Lazy language, sloppy service?

Do correct spelling and grammar (still) matter? Is it bad to mix your metaphors like an old dog learning new...

The perks of listening

How concentration and consideration can transform the way we do business  These days we all have shorter spans of attention,...

How to tell authentic brand stories – and why you should

A story well told can captivate our imagination. A good narrative engenders a range of emotions. It can elicit excitement...

The art of being consistent: Your social marketing made simple

Social marketing can be a tiresome business. One can sometimes feel it’s a largely futile exercise, akin to standing in...

It’s all about attitude: Managing stress and conflict in 2018

If you can survive the high days and holidays, you can survive anything. And it’s early January, so you did...

How to optimise your 2018 ‘bizz strat’ while lying on the beach

The heady, hot months of December and January connote the proverbial silly season. It’s a mad-rush time with too many...

Fasting and feasts, legends and games

There’s no denying it: The festive season is upon us in full force. In fact, the retail industry was so...

Murphy’s Law and beyond

Don't know about you, but this last bit of this year (just like the year before) is running away from...

Create a newsletter that staff WANT to read

Newsletters – not simply a nice-to-have, but a goal-driven, people-focused tool Internal newsletters are a great tool for companies to...

Just keep swimming, or what?

Sometimes it's the way of least resistance to just soldier on and live life by following Dory's motto of 'just...

How to make your communication short and sweet but loud and clear

It's interesting how formal written documents often are. It's as if organisations think they will only be taken seriously if...

Let’s put on a (business) show

In business and communication, the number one objective is always getting your message across to the target audiences that need...

How to ask the right questions for better business

Questions lead to answers, but if you know how to ask the right questions, you may find yourself on a...

Do you need help communicating your brand to your target audience?

Why do you need a communication company? What do we do for you? Communication and PR companies help you tell...

Manoeuvre the minefield of communication in SA

On the way to work this morning, it was no surprise to see a few drivers throwing zap signs, raging...

Get the boring fluff out of your email greetings and sign-offs

Better hellos and sign-offs for email Doesn’t it just deflate you to write the same greetings in your emails every day?...

Hoesê? No comprendo?

We’ll sort out the language – in any language The most significant way of creating and maintaining profitable relationships with...

Let’s get people talking about your business

What’s your story in 2015? Get more clients, keep more clients and show your clients why your brand is awesome....

Brand strategy – your plan for success

We research, we brainstorm, we conceptualise –  about your specific brand needs The grand design, the blueprint for success – your...

Is your website still not tablet and phone-friendly?

  Don’t get left behind! Your website is your spokesperson – it is the face that greets your audience and...

Why you need a marketing strategy for your business

Working with a plan Let’s first make sure you understand the difference between a marketing strategy and a marketing plan,...

Braai me up a brand

What Braai Day can teach you about brand positioning On 24 September we celebrate South Africa’s unique cultural diversity. Braai...