Content

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It’s all new – so let’s connect

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It’s a world that’s low on touch and big on physical distance.  It’s a world full of information– some accurate, much false or skewed.  It’s a road less travelled for some, but it’s swiftly becoming the status quo. And it’s along this information superhighway that business will increasingly take place.  Commerce by click. Boardroom on […]

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How to cultivate a sense of curiosity – and why we should

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As we head into a new year, the Lemonade Hub team has set itself a collective intention for 2019 – embracing a sense of curiosity. Albert Einstein famously (and profoundly, if you break down the message) noted: “I have no special talents, I am only passionately curious.” We think the brilliant physicist wished to explain […]

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The courage to rest and play

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In many, in fact, in most societies those who work hard are lauded and looked up to. Perseverance, passion and commitment of any kind are indeed noble qualities. The pursuit of excellence and achievement sound, in theory, like something we should all aspire to. But unrealistic and improperly managed expectations can also lead to the […]

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Quality time: a concept due for a reboot (like us)

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Quality time. It’s a term much bandied about and one that’s often misinterpreted. All with noble intent, of course. For working professionals there’s a lot of pressure to spend “quality time” with loved ones whom we may feel (correctly or incorrectly) we have neglected all year – parents, spouses, partners, close friends or children. As […]

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communication consultancy that specialises in content strategies, copywriting and information design

Fifteen years of business: What we’ve learned

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This year, Lemonade Hub commemorates 15 years as a communication, branding and training consulting agency. There’s no denying that 1,5 decades of running a successful concern teaches you a few things about life, people management and business. It teaches you to be grateful that you have stimulating work and can provide gainful employment to others. […]

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communication consultancy that specialises in content strategies, copywriting and information design

This Women’s Day, let’s lean in, reach left and embrace right

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Let’s accept something about ourselves and others: Each and every one of us has been conditioned to accept a certain version of a socially constructed narrative titled: “The way things should be.” We believe in that narrative with our hearts and minds. It’s a story we’ve been building since we entered a certain world. Some […]

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communication consultancy that specialises in content strategies, copywriting and information design

How to lead and why we should all know how to

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The advent of global digitisation means we often don’t work in the same office space, building or even city as some of our closest colleagues any more. Instead, our relationship with them is driven by communication platforms such as Skype, Teamviewer or even project management dashboards like Asana. Software like AnyDesk enable us to access […]

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communication consultancy that specialises in content strategies, copywriting and editing, information design, as well as connection training

Are you fluent in the right languages?

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In this fascinating article, American college student Timothy Doner explains why (and how) he set about learning 20 different tongues over the course of seven years. Doner is widely referred to in the media as “the world’s youngest hyperpolyglot” – a speaker of many languages. Written in 2015, when the author was just twenty, Doner […]

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communication consultancy that specialises in content strategies, copywriting and information design

Lazy language, sloppy service?

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Do correct spelling and grammar (still) matter? Is it bad to mix your metaphors like an old dog learning new tricks while trying to reinvent the wheel to show you weren’t born yesterday? After all, people who seem pedantic about language are generally not that popular. We all like to joke about and roll our […]

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communication consultancy that specialises in content strategies, copywriting and information design

The art of being consistent: Your social marketing made simple

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Social marketing can be a tiresome business. One can sometimes feel it’s a largely futile exercise, akin to standing in a frenzied crowd where everyone is jumping up and down simultaneously, yelling, “Look at me! Choose me! Like me!” And how does a ‘like’ convert to a sale anyway? The worst thing about social marketing […]

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