social media
Outsmarting corporate pirates – top 5 business techniques that play fair
Operating in the business world is often likened to swimming through shark-infested waters. Predators and pirates abound. Troves of lucrative booty are in short supply, or so it seems, and everyone is out scavenging for their share of the proverbial pot of gold. Business people appear to want to outwit, outsmart, outcharm their competitors because […]
Read moreWe all get into situations where we struggle to see the wood for the trees. We don’t have a clear perspective on what may be a sticky problem, or perhaps we just cannot find the impetus to change a certain dynamic that tends to repeat itself. We’re simply too involved and immersed in our situation […]
Read moreThe perks of listening
How concentration and consideration can transform the way we do business These days we all have shorter spans of attention, and often also shorter fuses. Gone are the days of sitting quietly in a sun-filled atelier, listening reverently to a novel (comprised of polysyllabic-strewn, fifty-word sentences) read aloud for an hour or two. Mr Charles […]
Read moreSocial marketing can be a tiresome business. One can sometimes feel it’s a largely futile exercise, akin to standing in a frenzied crowd where everyone is jumping up and down simultaneously, yelling, “Look at me! Choose me! Like me!” And how does a ‘like’ convert to a sale anyway? The worst thing about social marketing […]
Read moreCommunication and PR companies help you tell your target audiences why you are here and what you (can) do. Communicating your brand is about improving people’s perceptions, thoughts, feelings and opinions about your organisation.
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