Lazy language, sloppy service?

Blog > Lazy language, sloppy service?

Do correct spelling and grammar (still) matter? Is it bad to mix your metaphors like an old dog learning new tricks while trying to reinvent the wheel to show you weren’t born yesterday?

After all, people who seem pedantic about language are generally not that popular. We all like to joke about and roll our eyes at “grammar Nazis” and old-school fuddy-duddies who are obsessed with spelling and punctuation. “Can a semi-colon really be that important?”

Look at Donald Trump’s tweets. Part of the reason they get so much interaction and engagement is not only their incendiary (and often ludicrous) content, but also because it’s such a gas to make fun of his particularly unique brand of badly-worded guff. The weirdness and inappropriateness and bizarre-wordedness of it all make it worth sharing. In marketing terms, that’s pure gold!

So, do accuracy and precision in communication matter? Is good grammar still relevant?

SharingChecking (language and spelling) is caring

Call us old-school, but we believe it does matter and that it is relevant. Good, correct, clear and concise writing will always have its place. People may read less, but they still read. Correct language usage is about being polished and professional. It shows you bother to finetune things. It shows a measure of respect to the end consumer.

Think of it this way: Would you trust an accountant whose bottom line did not add up? Would you let your employees come to a boardroom meet-and-greet in sandals and a sarong?

Then why would you trust a brand with bad grammar that writes clunky, awkward sentences?

Language is not everyone’s forte. Not everyone has full command and mastery of it. We also live in a world where we need to communicate with many people for whom English, still a major lingua francain the business world, is not their first language.

No matter how we achieve it, our business and marketing communication should still be written well and correctly. Mistakes in language are like an unshaven face or a ladder in a stocking. They land badly with others. They make it seem as if we care less.


Communicate professionalism

When writing is clear and correct, it gives the impression that someone knows what they’re doing. It makes us trust them because they have made the effort to get things right.

Show attention to detail

Good writing shows that people are paying attention. Good grammar usage and application show that people take time with the little things. They do things properly.

Exhibit consideration of others

If you take the time to write something, rephrase, rework and edit it (or have it edited by a professional), you’re showing that your end user’s experience mattersto you.

Help avoid misunderstandings

Writing that is easy to understand is also harder to misinterpret or misunderstand. Expressing ideas clearly and concisely helps avoid ambiguity. People often think that if something is easy to read and just seems to “flow”, it was easy to write. Often, the opposite its true. Someone who has mastered their art or discipline simply makes it look easy. But it’s a skill. It takes practice and precision. And it should be respected.

Which is why at Lemonade Hub we prefer to be called grammar gurus, not grammar Nazis. Go on, spread the word! The correct word.

Posted in

Lemonade Hub

Recent Posts


The five As for an A+ year

Author and speaker Neil Pasricha is world-famous for helping people deal better with challenges, whether professional or emotional. He says...
Dink nuut, werk anders, bou bande

It’s all new – so let’s connect

It’s a world that's low on touch and big on physical distance.  It’s a world full of information– some accurate,...

Outsmarting corporate pirates – top 5 business techniques that play fair

Operating in the business world is often likened to swimming through shark-infested waters. Predators and pirates abound. Troves of lucrative...
curiosity blog

How to cultivate a sense of curiosity – and why we should

As we head into a new year, the Lemonade Hub team has set itself a collective intention for 2019 –...
Dec blog image full

The courage to rest and play

In many, in fact, in most societies those who work hard are lauded and looked up to. Perseverance, passion and...


WhatsApp us
+27 82 824 8440

Follow Us