Communication planning
Author and speaker Neil Pasricha is world-famous for helping people deal better with challenges, whether professional or emotional. He says the essence of living an awesome life (and being awesome in it) lies in three key ingredients – attitude, awareness and authenticity. We probably all agree that all things pandemic-related have taught us that we […]
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This year, Lemonade Hub commemorates 15 years as a communication, branding and training consulting agency. There’s no denying that 1,5 decades of running a successful concern teaches you a few things about life, people management and business. It teaches you to be grateful that you have stimulating work and can provide gainful employment to others. […]
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We all get into situations where we struggle to see the wood for the trees. We don’t have a clear perspective on what may be a sticky problem, or perhaps we just cannot find the impetus to change a certain dynamic that tends to repeat itself. We’re simply too involved and immersed in our situation […]
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The heady, hot months of December and January connote the proverbial silly season. It’s a mad-rush time with too many year-end functions, bubbly-induced headaches, paying and receiving bonuses, last-minute Christmas shopping, family politics (your sister and the chicken versus lamb debate again?) and general mayhem. And in between all of this, we’re supposed to spend […]
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Sometimes it’s the way of least resistance to just soldier on and live life by following Dory’s motto of ‘just keep swimming’. It’s also monotonous. Boring. Uninspiring. These days we live our lives with hectic schedules at work AND at home. And although we might have started this year with the best intentions, life and […]
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Questions lead to answers, but if you know how to ask the right questions, you may find yourself on a much more exciting path with more opportunities than you thought possible.
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Get more clients, keep more clients and show your clients why your brand is awesome. This is why marketing and advertising is essential to your business. Oh yes, and also to fill the place your competitors long to use when you’re not looking. Getting creative with your advertising campaigns puts you in a space of your own and makes it easier to speak to specific target groups.
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The grand design, the blueprint for success – your game plan to keep on winning. Strategy informs your most crucial business decisions and without it you are sailing rudderless in an ocean of competitors.
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Let’s first make sure you understand the difference between a marketing strategy and a marketing plan, since people do get confused and it is crucial that a company’s marketers and its decision-makers are on the same page regarding these two concepts.
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On 24 September we celebrate South Africa’s unique cultural diversity on Heritage Day, aka Braai Day. The Braai Day concept started in 2005, recognising the tradition that ALL South Africans have in common. The day promotes the notion that variety is a national asset, as opposed to something that creates conflict, and it’s set aside for us all to enjoy the uniqueness of being South African. Whatever language, region or religion, we can all share this common heritage of having a braai, a Shisa Nyama or Ukosa!
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